In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into …

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. You could even distribute this minimum …

An SEO who doesn't know about upcoming site updates won't know when to do their jobs. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. When a search engine spider arrives at your website, it will read the first page of your …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to …