Designs get stale, technology evolves, and your customers are always looking for the next big thing, so eventually, whether it's two years or six years down the line, you'll have to rebuild your website from the ground up. Whether you are going after (paid or free) directory submissions, social media …

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Google guidelines are very strict and sites operating outside …

Marketers can depict a tool as durable, convenient, or handy to use. Where were you at the end of last year, and what made you choose those goals? A good seo agency will have the data needed to prove which areas are most beneficial to focus on. But More In …

Each of these categories informs us about the searcher and provides clues on how a business should act upon it. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and …

Just include keywords occasionally where they naturally fit in, especially long-tail keywords, and especially in your header tags (h1, h2, etc.). Remember, keywords determine the niche relevance and visibility of your site for specific search terms. Beautifully hand-crafted, casement windows are a fantastic focal point in a room, restoring elegance …

Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged. In the SEO world, domain authority and page authority are the biggest indicators for how well a page of your site ranks for a relevant query. Who …

You can also mention that Sprint was recently penalized by Google for spam comments. Similarly, you must concentrate on improving your website's internal search functions as well. Why not get your organisation listed in a UK business directory to help to boost your profile online? Ideally, Article Listings get links …

From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. What …

In-house advertising creates several advantages. If you're simply buying a link to be placed somewhere, without any attention to the context of that link or the content around it, it might be part of a scheme. Using a url shortener makes your web addresses easier to remember. Sometimes Melting Dish …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into …

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. You could even distribute this minimum …

An SEO who doesn't know about upcoming site updates won't know when to do their jobs. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. When a search engine spider arrives at your website, it will read the first page of your …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to …