More focus is put on social media

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Google guidelines are very strict and sites operating outside …

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Focus on ROI Instead of social media

Each of these categories informs us about the searcher and provides clues on how a business should act upon it. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and …

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Make indexed pages your centre of attention

Just include keywords occasionally where they naturally fit in, especially long-tail keywords, and especially in your header tags (h1, h2, etc.). Remember, keywords determine the niche relevance and visibility of your site for specific search terms. Beautifully hand-crafted, casement windows are a fantastic focal point in a room, restoring elegance …

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Avoid link directories that link to all kinds of sites

Using high-quality and compelling images throughout your content helps break up some of the text while also working to keep your audience engaged. In the SEO world, domain authority and page authority are the biggest indicators for how well a page of your site ranks for a relevant query. Who …

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Provide an analysis section to help with meta description

From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. What …

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How do I rank in position zero?

In-house advertising creates several advantages. If you're simply buying a link to be placed somewhere, without any attention to the context of that link or the content around it, it might be part of a scheme. Using a url shortener makes your web addresses easier to remember. Sometimes Melting Dish …

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Canvas your competitors

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into …

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Learn how to start with hits

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to …

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