From the search crawler's perspective, it looks like your website is trying to develop a link-building campaign (and doing it very poorly). The spammers go out of their way to make the links seem poor and unnatural, so your website will get flagged for penalties and drop your rankings. What …

In-house advertising creates several advantages. If you're simply buying a link to be placed somewhere, without any attention to the context of that link or the content around it, it might be part of a scheme. Using a url shortener makes your web addresses easier to remember. Sometimes Melting Dish …

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into …

Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down. You could even distribute this minimum …

An SEO who doesn't know about upcoming site updates won't know when to do their jobs. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. When a search engine spider arrives at your website, it will read the first page of your …

Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to …