Canvas your competitors

In fact, during a past Google Penguin update, exact match domains (domains consisting of only your target keyword phrase) were targeted- penalizing them for trying to game the system. The days of zero-keyword search campaigns have long been predicted as machine learning has taken over and audiences have come into …

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How to deal with widgets

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. In the face of these cluttered conditions, firms continue to seek to be heard. A brand is the word, term, or phrase featured as the name of a product, product line …

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