Google already flags the website not having ?https? as ?not secure?, which will only increase the bounce rate. Sometimes I'll go so far as to fill out their web forms to see how they market themselves effectively through email. I heard that storytelling in business really helps brands get their …

Once complete, you can upload your sitemap to Google Webmaster Tools and place the file on your site, directly off the root. For some business owners, it's tough to surrender control of your online marketing presence to an outside party like an agency or a consultant. Would storytelling in business …

SEO only becomes difficult when other people become involved that aren't SEOs. Google is becoming increasingly less tolerant of cross site duplication, i.e. I offer a free initial website for my clients to get them started on improving their organic search results. Recently, I came across this interesting rocking …

With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. Yes, "look and feel" is vitally important in motivating visitors to explore your website, and in guiding them to act or buy...but they need to find your …

For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn't like them, and has been known to drop the proverbial hammer-of-SEO-doom …