More focus is put on social media

Google's number-one mission is to answer users' queries in as little clicks as possible. So it's a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Google guidelines are very strict and sites operating outside …

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Concentrate on actionable ROI

And anything that is good for users is good for helping you rank in Google, and driving the traffic and conversions you really want. Some advertisers emphasize the principles present in variability theory, which suggests that variable encoding occurs when a consumer sees the same advertisement in different environments. In …

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Tell me more about reporting

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. However, in more simple terms, search marketing is the encouragement of gaining online traffic for websites via search engine results pages, in both paid and organic ways. Marketing professionals recognize that …

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